Marketing Campaign Link Tracking
The problem
- Campaign links need to look on-brand, not like output from a generic shortener.
- Without visibility into referrer, device, and location, it is hard to tell which channel or piece of creative actually drove traffic.
- Reporting results to stakeholders usually means exporting data from several different tools.
The solution
- Custom-alias links and categories keep every campaign link branded and organized by channel or initiative.
- Click analytics show referrer, device, browser, and location for every click, with a daily trend to track momentum.
- The same dashboard covers every campaign, so results are ready to share without extra exports.
Outcomes
- A clear picture of which channel and creative actually drove traffic
- Consistent, on-brand links across every campaign
- Results you can pull up and share with a stakeholder from the same place you created the link